전주시, 시·군 연계 여행상품 2022 마이마이 트래블 출시-NSP통신

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전주시, 시·군 연계 여행상품 ‘2022 마이마이 트래블’ 출시

NSP통신, 김광석 기자, 2022-08-26 19:10 KRD7 R1

#전주시 #mymy trave #시간여행축제 #반딧불 축제 #미륵사지

전주시청 전경

(전북=NSP통신) 김광석 기자 = 전북 전주시가 도내 7개 시·군과 손잡고 전북지역을 대표하는 관광명소를 둘러보고 체험할 수 있는 새로운 여행상품을 선보인다.

26일 전주시에 따르면 올해 군산시·익산시·완주군·진안군·무주군·장수군·순창군과 공동으로 시·군 연계 여행상품인 ‘2022 mymy travel’을 출시한다.

‘mymy travel’은 관광거점도시 전주의 시·군 연계 여행상품 브랜드다. 시는 지난해 익산시, 정읍시, 완주군, 진안군, 부안군과 연계한 관광 상품을 선보여 코로나19의 여파로 어려운 상황 속에서도 많은 관광객의 호응을 얻은 바 있다.

G03-8236672469

올해 여행상품은 전주와 주변 시·군을 연계하는 데서 한 발 더 나아가 그동안 우리가 몰랐던 지역 축제와 문화, 음식, 카페와 같은 콘텐츠를 발굴해 관광객들에게 선보이는 게 특징이다.

먼저 버스를 이용하는 단체 여행의 경우 무주 반딧불 축제와 익산 미륵사지 미디어 페스타 등 관광객의 흥미를 끌어낼 수 있는 지역 축제를 힐링·체험 프로그램과 결합했다. 관광객이 전주 여행에 그치지 않고 주변 시·군에서 하루 더 머물 수 있도록 유도하는 데 중점을 뒀다.

개별여행을 즐기는 MZ세대가 선호하는 뷰 맛집, 로컬 맛집을 결합한 여행상품도 선보인다.

시는 각 시·군별로 현지인들만 알고 있는 맛집과 MZ세대의 취향을 저격할 수 있는 감성카페들을 관광 상품화해 관광객 몰이에 나설 예정이다.

아울러 시는 이번에 출시하는 단체 및 개별 여행상품을 관광객들이 전주한옥마을에서 서비스와 품질을 인증 받은 전통한옥에 머물며 전주만의 멋스러움을 한껏 느낄 수 있도록 구성했다.

국내 대형 소셜커머스인 티몬과 함께하는 마케팅 프로그램도 제공된다. 영상으로 소통하는 최근의 트렌드에 맞춰 맛집과 카페를 융·복합한 상품은 지역 영상 제작 전문가를 통해 지역색을 한껏 살린 영상을 통해 상품을 소개하고, ‘TVON’을 통해 라이브 방송도 할 예정이다.

올해 ‘mymy travel’의 첫 번째 상품은 27일부터 시작되는 무주 반딧불축제와 전주를 연계하는 단체 여행상품이다.

현재 입소문을 타 200여 명의 수도권 관광객이 사전 모집된 이 단체 여행에서는 △무주 반딧불축제 △전통풍속인 장안마을 삼굿찜 △향로산 모노레일 △맛집패스를 이용한 전주한옥마을 전주 음식 등을 즐길 수 있다.

전주시 관광거점도시추진단 관계자는 “앞으로도 지역 및 수도권 소재 전문여행사, 세대별·연령대별 선호하는 온라인 플랫폼 사업자와의 협력을 통해 혁신적이고 참신한 아이디어가 수반된 지역연계 관광상품을 지속적으로 발굴하고 알릴 것”이라며 “이를 통해 보다 많은 관광객을 유치해 전주시와 주변 지역 관광업계에 활력을 불어넣도록 노력하겠다”고 말했다.