LF몰, 홈 개편…개개인 맞춤형 쇼핑 공간 마련-NSP통신

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LF몰, 홈 개편…“개개인 맞춤형 쇼핑 공간 마련”

NSP통신, 이복현 기자, 2023-12-04 15:59 KRX7 R1

#LF(093050) #LF몰 #홈개편

(이미지 = LF)

(서울=NSP통신) 이복현 기자 = LF의 전문몰 LF몰이 개인화추천·콘텐츠 영역을 확대 적용한 LF몰 홈 화면을 새롭게 선보인다.

LF몰은지난해부터 홈 개편을 추진해왔고 초개인화 쇼핑 환경 구축을 궁극적 목표로 순차적인 개편을 진행 중이다.

그 첫 번째 시작으로 지난달 29일부터 새롭게 선보인 LF몰 홈 화면은 개인화추천과 콘텐츠 영역을 확대해 고객들의 쇼핑 동선을 대폭 줄이는 직관적인 형태로 변화했다.

G03-8236672469

먼저 홈 화면에 고객 개인의 구매 패턴, 검색 패턴, 관심사, 취향 등 행동 패턴 및 성별, 연령대에 따른 맞춤형 기획전과 핫딜 상품을 큐레이션해 주는 서비스를 새롭게 선보인다.

기존에는 홈 화면 상단에 여성·남성·잡화·스포츠 등 카테고리 전문관이 메인으로 노출됐다면, 카테고리 전문관을 과감히 없애고 고객들의 니즈가 높은 메인 서비스 위주로 주요 탭을 압축해 전면에 배치했다.

새로운 홈 화면은 ▲Home ▲기획전 ▲베스트 ▲아울렛 ▲LIVE ▲선물하기 ▲SnapShop(스냅샵) 서비스 6개 탭으로 구성됐다.

콘텐츠 영역도 고도화했다. 메인 홈에는 MZ 고객들의 취향을 저격하는 숏폼 영상 코너인 숏핑 콘텐츠를 전면 노출하고, 새로 신설한 SnapShop(스냅샵) 탭에는 LF몰의 에디터와 다양한 크리에이터들이 협업해 패션, 뷰티, 라이프스타일 전반의 최신 트렌드 정보를 전달하는 매거진 형태의 컨텐츠를 마련해 풍성한 읽을거리와 함께 연관 상품을 추천해 준다.

LF몰은 고객들이 다양한 카테고리 내 새로운 브랜드를 접할 수 있도록 브랜드 추천 영역도 지속적으로 고도화해 왔다.

LF몰 이재익 CX본부장은 “LF몰은 앞으로도 고객 관점에서의 서비스 혁신을 이어가면서 궁극적으로 초개인화 쇼핑까지의 진화를 목표로 라이프스타일 전문몰로서의 경쟁력을 강화해 갈 것”이라고 말했다.

NSP통신 이복현 기자(bhlee2016@nspna.com)