Korea Business News Agency - NSP NEWS AGENCY.

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(Seoul=NSP NEWS) = Samsung Electronics announced on the 23rd that it will acquire Germany’s ZF’s ADAS(Advanced Driver Assistance System) business for 1.5 billion euros (approximately 2.6 trillion won) through its subsidiary Harman.

Samsung Electronics announced that it is also investing in future growth engines such as air conditioning, audio, and digital health, along with acquiring the electrical equipment business for the first time in eight years since its acquisition of Harman in 2017.

According to the company, the business being acquired has secured an industry-leading position in the ADAS smart camera sector based on over 25 years of experience and supplies products to major global automakers.

With this acquisition, Harman aims to secure core driving assistance technologies and products, such as vehicle front cameras and ADAS controllers, and enter the high-growth ADAS market in earnest.

Harman is responding to the transition to SDV(Software Defined Vehicle) through a centralized controller structure by integrating ADAS into the digital cockpit and is also pursuing an enhanced customer experience based on OTA updates.

“We have established a strategic foothold to provide a centralized, integrated controller,” said Christian Sobottka, CEO of Harman.

Samsung Electronics plans to not only execute large-scale M&A through the Harman collaboration team, but also create synergy between Harman and Samsung Electronics’ various IT, S/W, AI technologies, and electrical equipment, and audio technologies to further strengthen its position as the world's leading automotive and audio company with sales of over $20 billion by 2030.

The acquisition of this ADAS business is expected to be completed within 2026.

By Soon-ki Lee(s8789@nspna.com) and Bok-hyun Lee(bhlee2016@nspna.com)

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