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Samsung Electronics Maintains Top Place in Global Soundbar Sales for 11th Consecutive Year
NSP NEWS AGENCY, By Geul-sam Kwon and Bok-hyun Lee, 2025-03-10 15:30 ENX7
(Seoul=NSP NEWS) = Samsung Electronics has maintained its position as the global leader in the soundbar market for the 11th consecutive year.
According to market research firm Futuresource, Samsung Electronics recorded a 20.1% share in terms of revenue and an 18.4% share in terms of units sold in the global soundbar market in 2024, continuing its top position since 2014.
Various soundbar products, including the flagship HW-Q990D released last year, have been well-received by consumers for their immersive sound, Q-Symphony feature that integrates seamlessly with Samsung TVs, and convenient connectivity.
The AI Subscription Club is believed to have contributed to the increase in Samsung's premium TV sales. By reducing the initial purchase cost of premium TVs, which are relatively higher-priced appliances, the AI Subscription Club has garnered positive responses from consumers.
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