Korea Business News Agency - NSP NEWS AGENCY.

(Seoul=NSP NEWS AGENCY) = Samsung Electronics is targeting the hotel TV market with The Frame, which has established itself as an 'art TV'.

The Frame(model name: HL03F) has key features and designs tailored to the hotel environment.

It features an art mode that displays paintings, photos, and other artwork even when powered off, and a picture frame-like bezel and slim-fit wall-mount design that blends seamlessly into any installation space.

Hotel managers can use Art Mode to customize the look and feel of their space.

Other features include ▲4K QLED picture quality, ▲ a matte display that minimizes light reflection, and ▲superior picture quality with unparalleled color reproduction, including ArtfulColor Validated by PANTONE, to showcase the delicate details of artwork.

To this end, Samsung will support Google Cast and Apple Airplay, wireless content sharing technologies, on all of its 2025 hotel TVs.

Hotel guests can enjoy continuous content from their smartphones or tablets on their TV screens via the QR code on the guest room TV screen.

“In 2025, hotel TVs will contribute to providing a differentiated guest experience with more advanced and customized experiences, and we will continue to lead the global hotel TV market with differentiated products and solutions, including our new The Frame for Hotel TV,” said Vice President of Samsung Electronics.

By Soon-ki Lee(s8789@nspna.com) and Bok-hyun Lee(bhlee2016@nspna.com)

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