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Samsung Electronics Strengthen BESPOKE Portfolio to Target U.S. Market

NSP NEWS AGENCY, By hYUNJIN KIM Journali, 2021-12-31 00:00 END7
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(Seoul=NSP News Agency) hYUNJIN KIM Journalist = Samsung Electronics expands its existence in the U.S. market with BESPOKE home appliances.

The company will unveil three new models, including four doors (French door), three doors, Family Hub models, in the first quarter of next year.

The Korean giant firm plans to popularize the BESPOKE refrigerator models in the U.S. market by strengthening the most popular large-capacity refrigerator lineups in America in the second year of the BESPOKE refrigerator’s debut with a philosophy, “Designed for you, by you” this year.


BESPOKE refrigerator has the inside Beverage Center to minimize contamination from external sources to store water in a clean environment, and the Dual Auto Ice Maker to make two types of ice cubes quickly.

Other features are: state-of-the-art insulation technology for sufficient capacity; the FlexZone to store foods at their optimal temperatures; the Twin Cooling Plus to cool fridge and freezer, respectively.

Samsung will release BESPOKE Home, which includes a cordless vacuum cleaner, BESPOKE JET, and other home appliances next year, after launching a BESPOKE kitchen package consisting of the refrigerator, oven, microwave, and dishwasher in the second half this year.

NSP News Agency hYUNJIN KIM Journalist
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