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(Seoul=NSP News Agency) Hanah Choi Journalist = Nongshim 'Baekdusan Baeksansu' recorded 9.1 billion won (by Nielsen Korea) for this year's first quarter sales which is 41.7 percent up compared to last year.
This is the maximum growth rate among major brands in mineral water market. It is more than
For quarterly accumulated sales, Jeju Samdasu was the first with 45.7% of market share, Baeksansu(6.8%), and Isis 8.0(5.2%) were the second and the third each.
Baekdusan Baeksansu recorded 35 billion won in sales last year. That was a growth of 28.2% year-on-year and it has been showing steady growth after its release in 2012.
Nongshim analyzed for the increase of sales of Baeksansu that its strategy for targeting superstores in priority was effective. Market share of Baeksansu in superstores is 11.2% which is higher than the figure of its sales in whole market.
NSP News Agency/NSP TV Hanah Choi Journalist, hana1914@nspna.com
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